What I offer
Services.
Brand identity, print, digital, and packaging — designed properly, from brief to final file.
What I offer
Every engagement is different, but the services below cover the core of what is available. If your brief falls outside these areas, get in touch anyway — if it is a design problem, it is worth a conversation.
Brand Identity
A complete visual identity: the primary mark and its variants, a colour palette built for legibility and longevity, a type system, and the guidelines that let any designer work within the system without starting from scratch. Built for businesses that need a mark that holds up everywhere — from a business card to a billboard.
Includes
- Primary logo + variants
- Colour palette
- Typography system
- Brand guidelines document
- File formats for print and digital
Logo Design
For businesses that already have a visual framework but need a strong mark — or a refresh of an existing one. This is a focused engagement: research, concept development, refinement, and a final set of files ready for every application.
Includes
- Research and moodboard
- Logo concepts and refinement
- Final logo in all required formats
- Colour and monochrome versions
Print Design
Physical design — stationery, brochures, annual reports, invitations, menus, and anything else that gets printed. Delivered press-ready, with colour profiles, bleed and trim marks, and printer specifications. Print is checked properly before files leave.
Includes
- Business stationery
- Brochures and booklets
- Menus and event materials
- Press-ready files
Social & Digital
Social media posts, story and cover templates, email headers, pitch deck design, and digital advertising. Built to stay on-brand at the sizes and aspect ratios each platform demands — not adapted from a print layout.
Includes
- Post and story templates
- Cover and profile imagery
- Pitch deck design
- Digital ad creatives
Packaging
Product packaging designed to work in two places at once: on a physical shelf and in an online listing. Structural dieline, artwork, and print-ready files — with an eye on how the packaging photographs as much as how it reads in person.
Includes
- Structural dieline
- Packaging artwork
- Print-ready files
- Photography guidance
How a project runs
The shape of a project varies with its brief, but the underlying approach is consistent: deliberate, transparent, and focused on getting to good work without unnecessary friction.
Discovery
Understanding the brief
Every project starts with listening. What does the business do, who is it for, and what is the design supposed to achieve? This is where the real brief emerges — not just the immediate deliverable, but the reason it matters.
Research & Direction
Finding the right territory
Before a mark is drawn or a layout built, the right territory has to be identified. Competitor landscape, reference material, and the language the audience already speaks. From this, a clear direction is agreed — not presented as a surprise, but built collaboratively.
Design
Craft in the making
Design happens in focused rounds, with work shared at each stage. Feedback is taken seriously and incorporated properly — not patched. Rounds are structured to move forward, not loop indefinitely.
Refinement
Getting it right
Final adjustments, checking every application, preparing files for their actual use. This is where the difference between a design that looks good in a presentation and one that holds up in the real world is made.
Handover
Files and guidance
Everything needed to use the work is delivered: organised files in the right formats, brief guidance on usage, and answers to any questions that come up in the first weeks after handover.
Have a brief in mind?
Get in touch with as much or as little detail as you have — we will figure the rest out together.